To have a good yap. It’s a conversation. It’s a dialogue. Maybe a monologue. To talk, to exclaim. The sound a dog makes. It’s the tone when an idea is struck. It’s a positive affirmation. It’s a collaboration.
A Good Yap is Fiona Yap. Specialising in brand identity and creative direction, with an approach that is based on research and conceptual thinking. She produces results that are thoughtful and meaningful.