A personal side project with a close friend Winnie Choo. Together, we decided to jam. Wanting to jam in the music sense, but with little talent, we settled on our other passion—food. We’re unashamedly proud that our business idea was born from a pun. Perhaps too proud.
I knew design. She knew words. This project was more than just selling jams at the markets, but rather gaining insight into new skills we had little knowledge of prior—marketing, package design, web development, suppliers and inventory. The product was featured in The Thousands and Shop Til You Drop magazine.